Introduction
A strong brand identity is built on a clear message, values, and a compelling way of communicating with an audience. For Tahini’s Restaurant, our agency became an extension of their marketing team, ensuring that every piece of content aligns with their brand voice and business objectives. By streamlining the content creation process and optimizing video production workflows, we helped Tahini’s maintain consistency and engagement across their digital platforms.
Project Overview
Collaborating with a fast-growing restaurant chain like Tahini’s requires agility, creativity, and strategic execution. Our team ideates content on a weekly basis, developing engaging scripts that capture the essence of the brand. We then compress all filming into one to two dedicated days each week, maximizing efficiency without compromising quality. Post-production is handled in-house, where we edit and refine the content before delivering finalized assets to Tahini’s marketing team for approval and feedback. This seamless workflow allows us to respond quickly to emerging trends and new promotional opportunities.
What Is Part of the Project?
- Strategic Content Planning: Weekly brainstorming and scriptwriting sessions ensure that every video aligns with Tahini’s marketing objectives.
- Efficient Filming Process: All video shoots are optimized into one or two production days per week, reducing disruptions to daily operations.
- Post-Production & Editing: Our team refines the raw footage, adding effects, captions, and branding elements to ensure high-quality, engaging content.
- Rapid Trend Adaptation: We quickly create and publish content related to trending topics, promotions, and special events, such as store openings.
- Talent Acquisition: We assist in securing actors and actresses for specific content needs, ensuring an authentic and entertaining brand experience.
Final Outcome of the Project
Through our strategic partnership, Tahini’s has transformed its content creation process. We successfully reduced the number of filming days from four per week to a maximum of two while increasing their weekly video output. This efficiency has allowed their team to focus on other marketing initiatives while maintaining a strong digital presence.
Additionally, our ability to react quickly to trends and major brand events, such as the opening of new restaurant locations, has strengthened Tahini’s brand visibility and engagement. With a more structured and high-performing content production process, Tahini’s continues to build its brand as a leading restaurant chain with a loyal and engaged audience.
