Introduction
Managing multiple brands requires a dynamic and strategic approach to content creation. For Paystone’s House of Brands, we’ve helped streamline their social media content strategy, ensuring each brand gets the attention it needs while maintaining a consistent output. Through weekly filming sessions and biweekly strategy meetings, we collaborate closely with their marketing team to ideate, script, film, and edit content that resonates with their target audiences.
Project Overview
Paystone’s diverse brands—NiceJob, DataCandy, and more—each have unique voices and audiences. We craft tailored social media content strategies that align with their brand identities. NiceJob, with its focus on home services, features a mix of comedic sketches and informative content, while DataCandy leans into corporate humor and playful takes on gift and loyalty programs. By leveraging Paystone’s marketing team as on-screen talent, we’ve made content feel authentic, engaging, and relatable.
What Is Part of the Project?
- Content Strategy & Ideation: Biweekly strategy meetings to align on messaging, trends, and brand positioning.
- Scripting & Pre-Production: Developing engaging video concepts that fit each brand’s voice.
- Efficient Filming & Production: Weekly shoots ensure consistent content output across all brands.
- Post-Production & Editing: High-quality, engaging videos optimized for social media platforms.
- Podcast Content Creation: Capturing in-person interviews for Paystone’s Built By Me podcast and repurposing them into short-form content for social media.
- Trend Adaptation: Quickly responding to viral trends and brand opportunities to keep content fresh and relevant.
Final Outcome of the Project
Our streamlined content creation process has significantly increased Paystone’s content output, with each brand now releasing three videos per week. By optimizing workflow and maximizing efficiency, Paystone has strengthened its digital presence while maintaining brand distinction across its portfolio. The addition of short-form podcast content has expanded the reach of Built By Me, helping position Paystone as a thought leader in the industry. Through a structured and creative approach, we continue to help Paystone grow its brands and engage its audience effectively.
